Inclusive & Accessible Social Media Ads
Social media marketers should consider the importance of having accessible content that people of all abilities can utilize. Designing for inclusiveness increases your customer base and enhances your brand equity.
Facebook & Instagram Ads
Get more customers from Facebook, Twitter & Instagram using promoted advertisements. We work with you to design an advertisement campaign which includes a custom image / graphics and marketing copy for your Facebook advertisement and management of the ad. You will be given detailed analytics from your website (Google Analytics), and information from all activity on your first digital marketing campaign. A Facebook "ad pixel" may also be added to your Squarespace website for additional tracking.
Access to your website will be needed to create a matching landing page for this advertisement to link to.
Facebook Ad / Instagram Ads:
Find new customers or “look alike” customers
Post content that drives engagement to your website (video ads tend to work the best for conversion).
Use Geo-Targeting to only locals (Asheville NC only for example)
Can be targeted to your Facebook page fans
Can be targeted to your Mailchimp subscribers or a combo of custom email lists
Customized demographics of your choice (age, gender, location, etc)
Have a customized budget and run for specific dates and times
Videos will have ADA compliancey with full text subtitles for when the sound is off and removed if the sound is turned on
Click thru to a custom landing page on your website with call to actions and or incentives
Importance of social media accessibility
When considering social media strategy, including accessible design increases the number of people who can access your product or service. Inclusiveness must be considered in all aspects and should not be an afterthought. If your social media lacks an accessible design foundation, your message is lost to potential consumers.
“Customers are empowered with social media like never before to express their thoughts, feedback, and feelings. They can instantly interact with a brand in a private message or in a public post. Because of that, many companies put social media at the forefront of their customer experience investments.”
Accessible social media
People living with disabilities is more common than you may think. Facebook conducted a survey in 2018 of on-site users from 50 countries. The range of disabilities included hearing, speaking, seeing, difficulty using their hands, walking, and coordinating thoughts. Over 30% of survey respondents self-identified as having a disability.
“Images are tricky, and making them accessible can involve a lot of thought. For me, the most valuable aspect of thinking about alt text as a designer is that it forces me to think about the meaning and purpose of the image.”