Urban Farm Girl Flowers Logo
 

Urban Farm Girl

Elevating a Brand: Rustic Charm Meets Urban Flair

Urban Farm Girl had slowly grown over the years to become a reputable event florist in the Asheville area, and they were ready to market towards a clientele with more spending power. They specialize in weddings, where reputation can make or break a brand- so they wanted to remain recognizable to the many happy brides and grooms that recommend them.

The founder of Urban Farm Girl Flowers walking among the dahlias grown on her flower farm for her business.
 
Urban Farm Girl Flowers Icon

Project Deliverables:

  • Brand Identity

  • Accessible SVGs

  • Branding Guidebook and Style Sheets

  • Media Kit

  • UI/UX website design

  • Print Collateral

  • Packaging

We ensured continuity while elevating the brand with a clean, crisp redesign of the watering can icon from their already established logo. The design appealed to their high-end demographic with modern floral accents while remaining grounded to its rustic roots with a neutral burlap color scheme.

A floral centerpiece with pink roses, goldenrod, feverfew, and other lovely colorful flowers placed in a vintage gravy boat as a table's centerpiece.
“We ensured continuity while elevating the brand with a clean, crisp redesign of the watering can icon from their already established logo.”
Close up of the Urban Farm Girl Flower's floral design pressed into a gold colored wax seal on a white envelope.
A group of people laughing and eating at a long table set up outdoors with a long floral centerpiece.
Branding for Urban Farm Girl Flowers applied to stickers and craft paper wrapped around a bouquet of flowers.
A large table set up outside with a beautiful floral arrangement as a long centerpiece running across the entire length of the table and spilling over the sides.
Urban Farm Girl Flowers logo printed onto a canvas tote bag.
Bright red dahlias, roses, and zinnias placed in a floral arrangement with other bright and beautiful flowers as the centerpiece of an elegant gold and white table setting.
 

Next Project:

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