Provisions Mercantile

Classic and Contemporary: Setting the Mood for a Modern-Day General Store

Provisions Mercantile came to us when they were just laying the groundwork for their flagship store in West Asheville, NC. They had a vision in mind of creating space for community while providing curated goods of heirloom quality. It was important that the brand established a foundation of quality, while still feeling open and inviting.

Provisions Mercantile's accessible logo shown as a vinyl decal on a storefront window.
A well-dressed woman stands next to a winter display inside Provisions Mercantile.

We provided a clean, timeless design by pulling in architectural features from the historic building they were renovating. The copper accents elevate the brand while remaining relatable and accessible. We represented the store as straight-forward and customer-focused by choosing simple and clear fonts.

 

Project Deliverables:

  • Brand identity

  • Media Kit

  • Branding Guide and Style Sheets

  • Business Cards

  • Accessible SVGs

  • UI/UX website design

  • Print Collateral

  • Packaging

Provision Mercantile's accessible logo printed on a brown paper gift bag.
Citronella candles in ceramic jars with wooden lids on display in the Provisions Mercantile store.
Heather Write, the owner of Provisions Mercantile, holds out her business cards to bring them into focus.
Provisions Mercantile logo design with a copper foil accent on the outer border design is letterpressed into a sheet of thick cardstock.
“It was important that the brand established a foundation of quality, while still feeling open and inviting.”
A stack of small cards with the two store locations of Provisions Mercantile, next to a single card showing the back of the design which offers a 10% off coupon.
Small gray bud vases are displayed in front of a weathered blue basket.
Provisions Mercantile store display with a wide variety of products from candles, to pitchers, to woven straw mats and baskets.
 

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