Heather S. Neff, Co Founder & CEO

Heather is in her late forties, and has a pixie blonde haircut, light skin and blue eyes.

Heather S. Neff, Co Founder and CEO

As Co-Founder and Chief Executive Officer, Heather Neff combines her lived experience as a disabled designer and her expertise in graphics and technology to drive innovation.

Guided by Heather's passion and commitment to accessibility, Equivalent has achieved remarkable milestones, including patent pending IP that dramatically enhances graphics for low vision and blind users. She has a diverse and vibrant team that shares her passion for engineering design software to revolutionize the way we create responsive digital graphics. Heather has earned recognition as a finalist for prestigious awards, including the Techpreneur EDDIE Award by Synergies Work (Entrepreneurs Dedicated to Diverse & Inclusive Excellence), the NC Biotech Venture Challenge (won $10K), and the NC IDEA SEED Grant in Spring 2024. She has completed the highly regarded Techstars and 2-Gether-International accelerator programs for disabled founders and is currently a Fellow in the esteemed Zero Project Program. This Spring, Heather will take the global stage to speak at the United Nations in Vienna, Austria, highlighting her groundbreaking work in accessibility and innovation.

As a sought-after speaker, Ms Neff has graced numerous stages, captivating audiences with their engaging style, deep insights, and innovative approach to inclusive design. Her expertise spans across graphic design, web development and accessibility, making her a versatile and knowledgeable speaker on various fronts.

Outside of her professional achievements, Heather is a tireless advocate for gender equality, LGBTQIA2S+ representation and disability inclusion in the tech industry. Her commitment to accessible design is evident through their involvement in the International Association of Accessibility Professionals (IAAP) and as a DEI committee member for the American Institute for Graphic Artists (AIGA). She is currently serving as a Board Member to the AXE for Designers Figma plugin.

Equivalent is poised to continue its trajectory of innovation of what is possible in the realm of graphics technologies. Her unwavering determination, visionary leadership, and passion for digital equality, make her an inspiration to all who have the privilege of working alongside her.

Heather holds her BFA in Fine Arts, with Honors from the University of Massachusetts, Amherst. GPA 3.9. Please take a look at her speaking example videos and review the list of her speaking engagements below. In her spare time, Heather is also a fine artist and paints art nouveau portraits of women with mixed media and gold leaf. She lives with her Co Founder and husband Paul Neff outside Asheville NC in the beautiful Blue Ridge Mountains with their three beautiful cats.

Heather is based in Asheville North Carolina, and is available for accessible design keynote presentations, workshops and educational seminars.

Beautiful art nouveau painting of 3 women in a circle. It is a large almost 5 ft tall mixed media collage on wood panel. It features lots of gold leaf, and fine art papers with textile designs.

“Netted by the Dancer’s Touch” 48x60” mixed media and gold leaf on birch panel.

Public Speaking Events

  • Changing the World with Smart Graphics, United Nations in Vienna, Austria - Zero Project Conference, March 2025

  • Smart SVG™ - Transforming the Future of Graphics, Inclusive Design 24 Conference, September 2024

  • Empowering Equality for Digital Graphics - November 2023 AIGA Design Weekend

  • Smart SVG™ for the Digital Inclusive Age, CSUN Accessibility Conference, March 2023

  • Accessibility Personalization - Hassell Inclusion Webinar, April 2023

  • AXSChat with Neil Milliken, VP - Global Head of Accessibility & Digital Inclusion at Atos, September 2022

  • Adaptive Smart SVGs for Accessibility, Responsiveness and More, Some Antics Podcast with Ben Myers

  • Making SVG Graphics More Accessible for All Users, Accelerated Accessibility Podcast with Cam Beaudoin

  • The Power of Accessible SVGs, CHAX Chat Podcast with Dax Castro

  • John Slatin AccessU Conference 2022, Accessible Graphic Design Seminar, May 2022

  • Accessible Graphics, Hindsight Is 20/200 Podcast with Chad Bouton

  • DIY Tourism & Local Marketing Conference, Accessibility Basics For Tourism, 2021

  • AB Tech Online Seminar, Accessibility and User Experience, 2021

  • AB Tech Seminar Series, Branding - Beyond Logo Design, 2020

  • AB Tech Seminar Series, Branding: Design Your Company’s Style, 2020

  • AB Tech Seminar Series, UX Design - How to Design for Customers, 2020

  • AB Tech Seminar Series, Using SquareSpace to Build Brands, 2020

  • AB Tech Seminar Series, Newsletter Design and Automation, 2020

  • Blue Ridge Community College, User Experience Design, 2020

  • Blue Ridge Community College, Graphic Design, 2020

  • WordCamp Asheville, Graphics for Speed, Retina Display and SEO, 2019

  • WordCamp Asheville, User Experience: Designing for Your Customers, 2019

  • Western Women’s Business Center, Marketing Your Business - Branding and Logo Design, 2019

  • University of North Carolina at Asheville, Camp Girl Boss, 2018

Heather S. Neff Certifications

So great to listen to your seminar. You are giving me a bit of imposter syndrome being so knowledgeable, clear and succinct. I am also impressed with how fluidly you comment on your graphics helping to lead by example. Some great resources, both affirming and embellishing my previous knowledge.
— Lukas Engqvist, Teacher at Brobygrafiska
Heather is presenting on stage. She is wearing a blazer and looks really professional and engaging.